Due to the Rona 19 epidemic, the frequency of using and purchasing colored cosmetics has decreased due to outdoor activities and wearing masks. According to the “2021 Annual Cosmetics Online Shopping Trends” released by the National Statistical Office, the amount of online cosmetics shopping fell 1.8% year-on-year in 2021.
However, sales of makeup cosmetics have been on the rise, with Shinsegae Department Store’s cosmetics sales growth exceeding 40% and Hyundai Department Store exceeding 30% in January due to changes in government guidelines for daily recovery, such as easing social distancing. In addition, CJ Olive Young’s “All Young Sale,” which was held in the spring season, announced that overall sales increased 51.5% year-on-year.
In addition, makeup products with texture that are not uncomfortable to wear masks, such as “sticky foundation,” “natural base,” and “close cosmetics,” are also attracting attention.
B.H Cosmetics’ base professional brand Giverny introduced an ultra-lightweight “close cover foundation” based on the close-up method. The “Close Cover Foundation” is a Blooming Flower Complex containing eight flowers, including trumpet, daffodils, lotus and rose extracts, and has a total of four colors. In particular, a Moist Base with about 60% of the moisturizing ingredients and a polymer film former form a network to lightly adhere to the skin texture and provide moisture.
L&P Cosmetics brand Make Hill has unveiled One P L Founder, which has a built-in ultra-fine wool brush. Unlike ordinary foundations, One Piel Founder has a sterilized cover tip applicator, enabling double coverage, increasing convenience. In addition, it has increased coverage without the need for concealer, durability without the need for correction makeup, and adhesion.
Glow Beauty Item, which will create moist and lively makeup with a moisture-filled texture in spring weather with a large daily temperature difference, is gaining popularity. Glow Beauty items not only give natural vitality as well as subtle glowing skin expressions, so makeup is also possible.
The “Glow Chemistry Kit” of Vegan-certified skin care brand Real Lael consists of a boosting serum containing vital ingredients and a snowball freeze-dried high-enriched hyaluronic acid. Low-molecular hyaluronic acid went deep into the skin, increasing the moisture level that fills not only the outer drying but also the inner drying.
OneO7’s Dewey Glow Serum Mist is a high-enriched serum type mist with a 7-year-old Aged Viniger as its main ingredient. The rich vitamins and postbiotics in Viniger help supply moisture and nutrition to the skin. In addition, it is a dual functional product that helps to create bright skin.
Leaders Cosmetics’ Calming Biotics Quick Soothing Pad is a rapid calming biome pad that fills the skin with moisture, and contains the post-biotics core ingredients of the Calming Biotics line, the upgraded “Chica 6 Liposome Complex,” and vegetable mucin to strengthen skin barriers and enhance quick calming and moisturizing effects.
Medi Hill introduced the calming duo mask pack Tea Tree Essential Mask and Madecassoside Essential Mask that help calm care. Tea Tree Essential Mask, which contains Tea Tree Extract, Leaf Oil, and Mediheal’s exclusive ingredient Tea Tree Calming Bio, calms the skin stimulated by Tea Tree’s antibacterial and sebum control functions and helps with oil and water balance. The Madecassoside Essential Mask, which maximizes the self-sustaining effect of the skin, cares for traces of trouble such as pigmentation and manages skin tones uniformly.
Mediheal’s Tea Tree Biome Cica Serum Shampoo helps manage solid scalp barriers. It is characterized by adding microbiome to the tea tree, which is a soothing ingredient, to help strengthen skin barriers, comfortably soothe sensitive scalp, and improve scalp condition with Centella asiatica extract.